Advantage D2C: Reach Your Consumer

A Direct-To-Consumer sales strategy, backed by sound logistics, can prove to be a strong differentiator for your business. Thanks to the advent of the internet and the emergence of digital technologies, manufacturers and suppliers, for the first time ever, have direct access to consumer markets. Producers and suppliers of most products and their raw materials, […]

Omnichannel Logistics: A Different Beast

An effective omnichannel logistics strategy is an essential implement to have in today’s fast-evolving retail market. The first mainstream usage of the term is credited to the Harvard Business Review writer Darrell Rigby, who, in the December 2011 article, The Future of Shopping, wrote that the new phenomenon of companies combining online sales with traditional […]